Punk Westwood
A series of posts created to reflect on Vivienne Westwood and the history of punk in design. The project aims to celebrate the disruption of the status quo, inspired by punk culture. The challenge is to create layouts with physicality that question digital algorithmic culture, celebrating the history of punk through a visual rupture that isn’t afraid to show the scars of the process.
Essence & Experiments
Visual Identity • Manual Graphic Practices • Experimental
Advisor
Prof. Danilo Cid
Collaborator
Vinícius Blauth Chaim
In a space where content follows increasingly predictable and homogenized patterns, a creative resistance impulse is born.
A visual celebration of punk in the digital realm, breaking the conventions of posts and questioning the norms of digital aesthetics.
What's next?
The series uses collage as the main technique, where the post covers serve to represent this visual rebellion. Dirt, stains, misalignment, and different materials are all visible. The focus is on breaking away from the polished digital aesthetic and showing the imperfections of the creative process, with wear, stains, and production marks.
By transforming the algorithmic and homogeneous aesthetic into something more organic and rebellious, the project aims to honor punk culture and its roots of subversion.
Vivienne Westwood always proclaimed that punk was colorful, and so the covers are the pen on paper, zippers, tape, stains, and simply what was on hand, while the color emerges the deeper you go, understanding more.
Several Instagram posts included informational carousels behind them. Each of these carousels has its own identity, ranging from Vivienne Westwood's iconic tartan pattern to more colorful ideas.