Balaio Magazine
Balaio is a magazine that aims to reclaim the vibrant beauty of metropolises, celebrating the Brazilian essence found in everyday life. Inspired by the colorful urban markets, it blends voices, stories, and visuals to create a welcoming perspective on city life. Designed for those who have distanced themselves from the urban environment, Balaio is an invitation to rediscover urban joy and enjoying all they have to offer.
Letters & Layouts
Editorial • Strategy • Visual Identity
Advisor
Prof. Marise de Chirico
Collaborators
Bruna Melo • Maria Vitória Silva
Mabell Brasil • Vinícius Blauth Chaim
The graphic design of Balaio is directly inspired by the market, bringing to its pages the explosion of colors, the diversity of shapes, and the spontaneous interventions that define these spaces.
Balaio transforms the urban experience, showing that cities still have so much to offer for those who allow themselves to live their stories.
What's next?
Balaio is born from a research process, based on Christian Dunker's "condominium logic." This approach shapes everything from the target audience, conceptual foundation, and semantic panels to the magazine's launch event.
The internal organization reinforces this concept by dividing the magazine into three sections that function like market stalls: Imperdível, with essential recommendations about the theme and the city; Cheirinho, bringing urban news and curiosities that don’t necessarily follow the theme; and Fresquinho, offering reflections on the main theme beyond the geographic focus.
The graphic design of Balaio is also directly inspired by the market, bringing to its pages the explosion of colors, the diversity of shapes, and the spontaneous interventions that define these spaces.
Like fruits arranged in stalls, the visual elements spread across the magazine in a lively and inviting way, creating a sensory experience that reinforces the vibrant and welcoming spirit of the publication.